Baitcast

A relaunch of the workhorse Ambassadeur® Big Game reels. Beefier components and tighter tolerances make these the toughest Big Game reels yet.

The best-selling round baitcast ever just got better. Redesigned with enhancements that serious anglers want, while retaining the characteristics that made them special.

Perfect when your fishing requires a quick retrieve. The C4 has undergone a makeover, but it still has all the characteristics that made it one of the most popular baitcast reels ever.

A new Ambassadeur reel designed to land your next record. Record reels are made of stainless steel and brass for unequaled performance and durability.

A new Carbon Matrix™ drag system delivers low start-up friction and consistent drag pressure for optimal drag performance.

Variable Brake System (VBS) uses centrifugal force rather than magnets to aid in controlling the cast for increased distance and adjustability.

Cold Forged Aluminum Frame, Sideplates and Spool provide the strongest, tightest tolerances for excellent smoothness and legendary durability.

A-RB (Anti-Rust Bearings) are specially treated stainless steel ball bearings that are at least 10 times more corrosion resistant than standard stainless steel ball bearings.